{"id":2914,"date":"2020-09-10T08:54:00","date_gmt":"2020-09-10T06:54:00","guid":{"rendered":"https:\/\/tmfp.de\/projekt\/regionalverband-ruhr-rvr-videoserie-1-von-5-millionen\/"},"modified":"2026-02-03T23:44:05","modified_gmt":"2026-02-03T22:44:05","slug":"regionalverband-ruhr-rvr-video-series-1-out-of-5-million","status":"publish","type":"project","link":"https:\/\/tmfp.de\/en\/projekt\/regionalverband-ruhr-rvr-video-series-1-out-of-5-million\/","title":{"rendered":"Regionalverband Ruhr (RVR) | Video series: 1 out of 5 million"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" hcb-fetch-image-from=\"https:\/\/vimeo.com\/354000665\" title=\"DE | METROPOLE RUHR Die St\u00e4dteserie 1 von 5 Millionen\" src=\"https:\/\/player.vimeo.com\/video\/354000665?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"line-height-10 red has-large-font-size\"><em>Video series<\/em><\/p>\n\n\n\n<p class=\"red capitals line-height-10 has-large-font-size\"><strong>1 out of 5 million<\/strong><\/p>\n\n\n\n<p class=\"capitals has-black-color has-text-color has-medium-font-size\"><strong>1 year, 53 cities, 52 weeks<\/strong><\/p>\n\n\n\n<p>Over the course of one year, we interviewed people from the Ruhr Metropolis about life, work and business.<\/p>\n\n\n\n<p>With the unifying slogan \u201cI am one of 5 million\u201d, the aim was to strengthen identification with one Ruhr Metropolis and to raise awareness of the scale of Europe\u2019s third-largest metropolitan region. Each week, a new video was released\u2014featuring voices from the city of cities and capturing the diversity, energy and shared identity of the Ruhr region.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-white-color has-text-color has-background\" style=\"background-color:#bfc4ca\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h3 class=\"wp-block-heading\">Initial situation<\/h3>\n\n\n\n<p>Within the outward-facing location marketing campaign \u201cRuhr Metropolis \u2013 City of Cities\u201d, a marketing tool was sought that would also actively involve the individual cities and the citizens of the Ruhr Metropolis.<\/p>\n\n\n\n<p>As authentic ambassadors of the region, they describe the quality of life and the economic strength of the area. From a campaign perspective, the communication goal was to raise awareness of Germany\u2019s most populous region by giving it a shared identity.<\/p>\n\n\n\n<p>This led to the slogan \u201cI am one of 5 million.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-1024x576.jpg\" alt=\"\" class=\"wp-image-2303\" srcset=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-1024x576.jpg 1024w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-300x169.jpg 300w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-768x432.jpg 768w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-1536x864.jpg 1536w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-480x270.jpg 480w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-720x405.jpg 720w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1-1280x720.jpg 1280w, https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading red\">Strategic approach<\/h3>\n\n\n\n<p>Initially, the idea was to approach people randomly on the street. However, since all three core pillars of the marketing strategy\u2014work, life and business\u2014were meant to be reflected in the statements, and since city administrations and economic development agencies were to be actively involved in order to anchor the campaign more strongly internally, the approach was adjusted.<\/p>\n\n\n\n<p>As a result, the decision was made to conduct interviews with selected individuals instead.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading red\">Implementation details<\/h3>\n\n\n\n<p>Each city received a briefing to select five participants\u2014men and women, preferably young, camera-confident and diverse, with at least one person representing a business or economic background. Together, they present the Ruhr Metropolis as young, modern, innovative and dynamic.<\/p>\n\n\n\n<p>In addition to the interviews, the films feature visuals from the respective cities and companies, highlighting distinctive landmarks, urban life and leisure facilities.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading red\">Results overview<\/h3>\n\n\n\n<p>We knew from the outset that this would be a monumental task\u2014but we succeeded in creating a comprehensive portrait of the Ruhr Metropolis through 53 individual videos and one best-of film.<\/p>\n\n\n\n<p>Emotional statements and personal stories were combined with economic location factors, examples of outstanding companies, and compelling leisure and cultural highlights from across the Ruhr region. The result is a multifaceted and authentic depiction of the metropolis.<\/p>\n\n\n\n<p>The project was realized in close collaboration with the Regionalverband Ruhr and tremoniamedia, our partner for film production.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class='custom-block-gallery gallery-grid grid-m-3 grid-l-3 type-crop'><div class='image-wrap'><a href='https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio.jpg' data-fancybox='regionalverband-ruhr-rvr-video-series-1-out-of-5-million' ><div class='image-box dynamic--image-bg default src-acf type-bg size-relative'  data-img-480=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio-480x270.jpg\"data-img-720=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio-720x405.jpg\"data-img-1920=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio.jpg\"data-width=\"33\"style=\"background-image:url(https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio-480x270.jpg)\"><\/div><\/a><\/div><div class='image-wrap'><a href='https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_5.jpg' data-fancybox='regionalverband-ruhr-rvr-video-series-1-out-of-5-million' ><div class='image-box dynamic--image-bg default src-acf type-bg size-relative'  data-img-480=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_5-480x270.jpg\"data-img-720=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_5-720x405.jpg\"data-img-1920=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_5.jpg\"data-width=\"33\"style=\"background-image:url(https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_5-480x270.jpg)\"><\/div><\/a><\/div><div class='image-wrap'><a href='https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_4.jpg' data-fancybox='regionalverband-ruhr-rvr-video-series-1-out-of-5-million' ><div class='image-box dynamic--image-bg default src-acf type-bg size-relative'  data-img-480=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_4-480x270.jpg\"data-img-720=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_4-720x405.jpg\"data-img-960=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_4.jpg\"data-width=\"33\"style=\"background-image:url(https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_4-480x270.jpg)\"><\/div><\/a><\/div><div class='image-wrap'><a href='https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_3.jpg' data-fancybox='regionalverband-ruhr-rvr-video-series-1-out-of-5-million' ><div class='image-box dynamic--image-bg default src-acf type-bg size-relative'  data-img-480=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_3-480x270.jpg\"data-img-720=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_3-720x405.jpg\"data-img-1920=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_3.jpg\"data-width=\"33\"style=\"background-image:url(https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_3-480x270.jpg)\"><\/div><\/a><\/div><div class='image-wrap'><a href='https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_2.jpg' data-fancybox='regionalverband-ruhr-rvr-video-series-1-out-of-5-million' ><div class='image-box dynamic--image-bg default src-acf type-bg size-relative'  data-img-480=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_2-480x270.jpg\"data-img-720=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_2-720x405.jpg\"data-img-1920=\"https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_2.jpg\"data-width=\"33\"style=\"background-image:url(https:\/\/tmfp.de\/wp-content\/uploads\/2020\/09\/tremoniamedia_1v5mio_2-480x270.jpg)\"><\/div><\/a><\/div><\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"menu_order":0,"template":"","class_list":["post-2914","project","type-project","status-publish","hentry","project_tax-case-film"],"acf":[],"_links":{"self":[{"href":"https:\/\/tmfp.de\/en\/api\/wp\/v2\/project\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tmfp.de\/en\/api\/wp\/v2\/project"}],"about":[{"href":"https:\/\/tmfp.de\/en\/api\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tmfp.de\/en\/api\/wp\/v2\/media\/2302"}],"wp:attachment":[{"href":"https:\/\/tmfp.de\/en\/api\/wp\/v2\/media?parent=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}