Praemium

EasyConcept

Master baker Müller wonders why occupational pension schemes are often expensive, complex and offer little real value – and discovers an alternative.

The spot clearly illustrates how companies can build an occupational pension scheme by reducing non-wage labor costs and leveraging tax advantages, without incurring additional costs for either employees or the business. Instead of transferring capital to external insurance providers, liquidity remains within the company – effectively turning the company into its own bank.

The film shows how the Easy concept strengthens long-term employee retention, enables real pension benefits and at the same time creates entrepreneurial freedom: investments, reserves or future projects can be realized with flexibility. Digital tools such as a clear employer dashboard and an app for employees ensure transparency, control and trust.

An explainer film that makes complex financial topics easy to understand and demonstrates how occupational pension schemes can be reimagined for small and medium-sized businesses.