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When the Lumière brothers screened The Arrival of a Train at La Ciotat Station in a Parisian café on December 28, 1895, some audience members panicked. Others described it as a pleasant shiver. Viewers feared the filmed train might burst through the screen and drive straight into the café.
Although the film had neither color nor sound, the rapidly sequenced still images, placed in context, evoked emotion. The film convinced its audience. Film convinces. And that is the most important thing a film can do. It changes attitudes and opinions. It directs our gaze toward things that were previously hidden. It makes us –hopefully – a little wiser. It inspires.
Not through some Hollywood blockbuster at the cinema, but through an industrial film shown during a media management course. The film had been produced for Porsche and presented to shareholders at the company’s annual general meeting.
It was a prime example of modern corporate communication: neither dull nor weighed down by endless, lifeless factory shots.
It was story, emotion and performance. It showed that corporate film can be more than the mere transfer of information — it can be cinematic storytelling with relevance for companies, employees and target audiences. That insight sparked the ambition to make corporate communication more engaging, more effective and more contemporary.
With conviction, entrepreneurial courage and a clear commitment to quality, the foundations were laid for a film production company that aimed to win over businesses not with interchangeable image films, but with strong stories.
An early commission from the publishing sector became a defining milestone. The result was a film that accompanied the company for many years and demonstrated the potential of strong, story-driven corporate filmmaking. The revenue from that project was invested directly in equipment, expertise and production — laying the groundwork for what tremoniamedia is today.
That early film was nominated in 2008 in the newcomer category of the German Corporate Film Award presented by the German Federal Government. In 2011, tremoniamedia received the German Corporate Film Award for the first time.