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When the Lumière brothers screened The Arrival of a Train at La Ciotat Station in a Parisian café on December 28, 1895, some audience members panicked. Others described it as a pleasant shiver. Viewers feared the filmed train might burst through the screen and drive straight into the café.
Although the film had neither color nor sound, the rapidly sequenced still images, placed in context, evoked emotion. The film convinced its audience. Film convinces. And that is the most important thing a film can do. It changes attitudes and opinions. It directs our gaze toward things that were previously hidden. It makes us –hopefully – a little wiser. It inspires.
Not inspired by a Hollywood blockbuster in a movie theater, but by an industrial film he had seen during a media management class. The film was produced for Porsche and had been presented to shareholders at the annual general meeting.
It was a prime example of modern corporate communication.
Not dull. Not weighed down by endless, lifeless factory shots.
It was story, emotion and performance. It was a Hollywood film — made for industry.
For Felix, it was clear: That’s what I want to do. There was still far too much boredom out there. Too many people being tortured by bad corporate communication.
…and began calling companies, offering them a deal they couldn’t refuse:
He would produce a corporate film for them — and only if they liked it would they have to pay. A publishing bookstore agreed.
The result was a film of such outstanding narrative quality that it accompanied the company for the next ten years — and convinced its audience. Felix got paid. He invested the earnings in his own equipment, laying the foundation on which tremoniamedia would be built more than a decade later.
That film was nominated in 2008 in the newcomer category for the German Corporate Film Award, presented by the German Federal Government. However, it wasn’t until 2011 that tremoniamedia received the German Corporate Film Award for the first time.